You’re a successful online business with a respected brand name and adept at SEO and email marketing. Your customers keep coming back and giving you great reviews on Amazon, but you’re still trying to reach the 56% of online shoppers who say they prefer a brick and mortar store.
How can you reach those shoppers directly without the massive time and money expenditure of building a physical store in the shaky world of retail?
For many marketers that answer is increasingly a pop-up store. A temporary location has a lot of advantages over the all-in-one approach of a fixed location…
originally published in The Elizabethian August 21, 2015
Let’s face it, guys. Summer is almost over, but that doesn’t mean it’s too late to get that beach bod. If you’re going to go outside, you want to look good! And part of looking good is feeling your best and being your best!
One of the best ways to look great at the beach is with a killer core and rippling six-pack that Paul Walker actually killed to get. Did you think that car crash was an accident? …
originally published in the Elizabethian July 29, 2015
Windows 10 is available for free download on July 29th for Windows 7 and Windows 8 owners. It will be the first version of Windows where you will no longer have the option of downloading updates to your operating system, as they will be downloaded for you automatically. Windows 10, from all reports, manages to combine the look and feel of the most popular Windows 7 with Windows 8, which dragged people kicking and screaming into the future without a Start button.
Whether or not you should get it depends on a…
originally published in the Elizabethian May 13, 2015
When I saw this book at my local library, I immediately knew I was going to love it. The VHS tape cover art combined with the title’s reference to the seminal film “The Last Days of Disco” kicked my nostalgia senses into overdrive. This book grabbed me and said to me over and over “Be Kind Rewind“. If it were a popular movie or television program, I would be screaming “No Spoilers!!!” …
originally from the Elizabethian April 2nd, 2015
If you are reading this, then there are probably things you want and have been unable to get for some very good reasons. One of those reasons might be that getting things requires effort, sometimes a lot of effort. Sometimes the strain of trying to get said things is so taxing, people go crazy and eat microwave pizza instead of preparing a real meal for dinner. Trying to get things that you didn’t have before is sometimes called “dream-chasing”. Other times, as in the case of Hitler, it is called being a ruthless…
originally published in the Elizabethian February 20th, 2015
I recently filed for bankruptcy and I had a great time! I laughed, I cried, I answered some questions. I paid $1800. I may or may not have lied under oath. But, in the end, I learned a few things…
originally published in the Elizabethian February 2nd, 2015
Now that the #SuperBowl is over, we can get back to thinking about the most important thing in our lives — our children. Think about it. All throughout the night, the Superbowl sponsors were bombarding viewers with reminders of the power of Human Connection (Mcdonalds, Coke), the harm of simple words (Always), how proud we want to be of our children (Toyota, Microsoft), and, most importantly, how we want to protect them from an uncertain future (Nationwide, Nissan). And this was all before halftime!
Clearly America has gotten the message that the…
originally published June 8, 2015
The following is a transcript of a Facebook conversation between David Pogge, writer for erbmagazine.com, and I:
Have you looked at google photos yet? it is what everyone has always wanted
I honestly don’t even know what that is.
1)unlimited photo and video storage (ie i just put tango and cash on there)
2) super easy to use interface
I think I’ve entered a wormhole.
3) automatically adds any photos or videos you shoot with your iphone or android
4) sorts by metadata so you…
originally published June 22, 2015
As I look back on my life, it is with great sadness that I must announce: I will no longer be there to share it with any of you. No more shall I be available to eat anything for small amounts of money as I did in my younger days, or talk to you uncomfortably during a tense part of a movie. …
This story was first published on the now-defunct website The Elizabethian.com on July 2nd, 2015.
The Title was called:
I first met Scott Bateman a few years ago after a comedy show called Lasers in the Jungle in the back room of a Manhattan gem called Luca Lounge. The show has since moved to UCB East as a result of Luca’s sad shutdown, as is the case with nearly every cool, rundown hangout in New York City. Scott told me he was working on a book, so naturally, I asked him what it was about. He got strangely silent and…